Building brands that shape places.

Brand strategy and creative direction for the people shaping how we live, work, and play.

I help design-led teams build brands that tell meaningful stories, foster connection, and reflect the spirit of the places they create.

Whether defining a new community or elevating your firm’s identity, I bring strategic clarity and creative leadership to align your brand with your vision.

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Your work is rooted in design and purpose. Your brand should be, too.

You think deeply about experience, context, and detail—but your brand may not reflect that same level of intention.

Maybe your message feels fragmented. Maybe your visuals haven’t evolved with your work. Maybe your story isn’t resonating with the people you most want to reach.

When your brand aligns with your values and craft, it doesn’t just communicate—it connects. It builds trust, attracts opportunity, and enhances how your work is understood and remembered.

Elevate Your Brand

Strategic, story-driven, and grounded in place.

Every brand I build begins with clarity—clarity of purpose, audience, and expression. Through a collaborative process, we uncover what makes your work distinct and design a brand that reflects it.

The outcome: a cohesive identity that aligns your projects, people, and purpose—and strengthens your reputation in the market.

Hi, I’m Michelle.

Creative director. Brand strategist. Partner in Vision.

For over two decades, I’ve helped organizations in development, design, and construction reveal what makes them unique—and express it beautifully.

As a Fractional Creative Director, I’ve led the evolution of multifamily and mixed-use project brands, translating design intent into stories that connect with community, culture, and place.

I work closely with developers, architects, builders, and design-led organizations to bring focus, cohesion, and creative excellence to every expression of their brand.

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A clear path from vision to expression.

Brand development designed for design-minded teams.

1. Discover

Define your vision, audience, and the unique value behind your work.

2. Define

Clarify your positioning, story, and visual direction.

3. Design

Create a cohesive identity system that reflects your ethos and elevates perception.

4. Activate

Bring your brand to life across touchpoints—digital, print, environmental, and experiential.

Creative partnership for design-led organizations.

You’re not hiring an agency—you’re gaining a senior creative partner who integrates seamlessly with your team.

You get:

  • Strategic and creative direction at a leadership level

  • Alignment across corporate and project brands

  • Streamlined collaboration—no layers or handoffs

  • A partner fluent in design, storytelling, and placemaking

Together, we’ll build a brand that not only looks right—but feels right for who you are and what you build.

Let’s Work Together

Work that builds connection.

From architecture and development to cultural and wellness initiatives, I help organizations craft brands that inspire—through clarity, creativity, and authenticity.

  • “Michelle consistently exceeds our design expectations. Her attention to detail, strategic and collaborative approach, and deep understanding of our business needs make working with her a pleasure.”

    Stacey Cheverie, Director, Corporate Marketing & Communications, Century Group

  • “We work with high-end architects and need a nuanced brand that is multi-faceted. Michelle quickly grasped the big picture and interpreted that understanding into designs that capture our essence perfectly. She delivered promptly and is a pleasure to work with.”

    Martin Ross, Director of Development, Dynamic Fenestration

  • “The complete project went extremely well. Michelle and her team did an exceptional job of explaining the process, always guiding us towards our vision, and making it an enjoyable experience. We have nothing but positive feedback. We’re 100% satisfied.”

    Stacey Bernier, COO, All-Pro Energy Services 

  • “Michelle took the time to truly understand our design build firm’s values, vision, and target audience, then translated that into a brand identity that feels authentic and timeless. Every detail works seamlessly together.”

    Lydia Yoo, Interior Designer, BOVA Commercial Interiors

  • “The whole experience—product and service—was top notch! We are beyond happy with our logo and branding.”

    Derrick Westbrook, CEO, Su Casa Design & Architecture

  • “The whole process went very well. From our first meeting with Michelle, we knew we would work well together. Not only did she understand what we wanted to achieve professionally, but she was warm and open. She captured us, as well as our work, and delivered exactly what we were after.”

    Renée Katz, Partner, J+R Katz Design & Architecture

  • “Michelle articulated our brand’s vision translated it into a result we’re so happy with. We look forward to continuing to work together on an ongoing basis.”

    Jason Fu, Owner & Designer, Closet Craft

  • “Michelle’s creativity, paired with an engaging and intentional approach, led us through a process that was not only effective but also deeply reflective of our identity. Her ability to listen, interpret, and visually articulate resulted in a brand identity that resonates and we are truly proud to embrace.”

    Shawn Neumann, CBTW Co-Founder & Partner, Versett Partner, Board Chair of First West Credit Union, ICD.D

Let’s build a brand that reflects your place in the world.

Whether defining a new community, evolving your firm’s identity, or shaping a destination, I help teams create brands that express vision with precision and heart.

Based in Vancouver, I collaborate with developers, builders, architects, and design-led organizations across the Lower Mainland and beyond—building brands that shape places and the experiences within them.

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