BOVA
Brand positioning, visual identity, logo design, website design, information architecture, content strategy, website writing, vehicle graphics, print design, signage and environmental graphics, project management
Building on 30+ years of expertise in commercial interiors
A seasoned commercial interior design team, BOVA ensures a stress-free, smooth process from concept to construction completion. It was important to BOVA that the brand equity they’ve worked hard to build over their 30+ years in business be maintained. We wanted to honour this and also seize the opportunity to elevate the quality of their visual identity to better reflect the high-caliber design and build services BOVA provides.
“Michelle took the time to truly understand our design build firm’s values, vision, and target audience, then translated that into a brand identity that feels authentic and timeless. Every detail, from the logo to the typography to the color palette, works seamlessly together.”
- Lydia Yoo, Interior Designer, BOVA Commercial Interiors
BOVA delivered quality projects but their existing portfolio didn't showcase it well. Amateur photography and a poorly designed website made their work feel cold, industrial, and impersonal. We saw an opportunity to invest in professional photography and take BOVA’s portfolio to the next level.
Taking design cues from building plans, we gave the logo more of a design and build feel. The two sections of the triangle icon in BOVA’s original logo were repurposed to create corner brackets, framing the word BOVA. These corner brackets echo the lines used in blue prints to denote walls, visually depicting BOVA’s specialty—interior commercial spaces.
Vehicle wraps were one of many visual identity applications we designed for BOVA. The highly-visible nature of a fleet of vehicles was the perfect opportunity to showcase the updated colour palette. Bold, geometric graphics echo the square brackets of the newly-redesigned logo and command attention while the bovaprojects.com URL and logo keep the messaging simple.
Through our brand strategy process, we helped BOVA arrive at a tagline that effectively summarizes their unique service offering—A Streamlined Commercial Design-Build Experience.
“Michelle’s process was collaborative and insightful. She listened attentively, asked the right questions, met every deadline, and communicated clearly. Michelle is creative, professional, and reliable. We can’t recommend her highly enough!”
- Lydia Yoo, Interior Designer, BOVA Commercial Interiors
Interior design by @lauragristinteriordesign
Photography by @cotalamarketing
Wendy Lees of Wendy Lees Creative, brand strategy writing, website writing