Better Forever
Brand positioning, creative direction, visual identity design, logo design, project management
A lasting approach to pain-free living.
Better Forever is a cutting-edge functional health, performance, and pain resolution clinic that helps people perform at their best. Their team includes experts in strength and conditioning training, physiotherapy, chiropractic and naturopathic medicine who work collaboratively to ensure a seamless treatment plan that helps clients enjoy an active life.
Better Forever removes silos of disconnect to give their clients a better option than a broken healthcare system. They take an integrated, multi-modal approach that goes beyond temporary relief. Through education, lifestyle improvements, injury prevention, and an accelerated recovery time, their clients experience restoration and new heights in performance unhindered by discomfort.
With a belief that no one should suffer life-limiting pain, Better Forever takes an integrated, multi-modal approach that goes beyond temporary relief. Through education, lifestyle improvements, injury prevention, and an accelerated recovery time, their clients experience restoration and new heights in performance unhindered by discomfort.
We worked alongside Better Forever’s team of founders to flesh out the brand in both written and visual form.
While the journey to Better Forever began with Blacksmith Fitness, a strength and conditioning facility for elite athletes, Better Forever needed to appeal to a much broader audience. It was imperative that the brand elements—tone of voice, language, colour palette, imagery, typography, logo—be softer. Through series of workshops, we led the Better Forever team through a highly collaborative, creative process to arrive at a brand that felt uniquely them.
Better Forever’s logo is centred around the concept of eternity. A stylised “B” icon creates an infinate loop to visually represent the idea of betterness forevermore. Eternity is echoed in the circular emblem where the words “Better Forever” are repeated with no end.
Wendy Lees, writing